Quantum theory reveals puzzling pattern in how people respond to some surveys: The survey changed the order in which these questions were asked between respondents and, as expected, there were question-order effects found. When respondents were asked about Clinton first, 49 percent said that both Clinton and Gore were trustworthy. But when respondents were asked about Gore first, 56 percent said that both were trustworthy.
The pattern that quantum theory predicted – and that the researchers found – was that the number of people who switch from "yes-yes" to "no-no" when the question order is reversed must be offset by the number of people who switch in the opposite direction...
The researchers called this phenomenon "quantum question equality." They found it in every one of the surveys studied.
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